Although transportation may not be a headline issue for some, the impacts of transportation are felt by all—residents, businesses (particularly small businesses) and communities. To keep residents and businesses across Connecticut informed of the critical role of public transportation and ongoing projects, the Connecticut Department of Transportation (CTDOT) and its program, CTrides, set out to create an event to showcase these initiatives.
We knew it was essential to create an engaging event that would attract not just those invested in transportation, but residents and businesses, many of whom were not aware of how these projects would impact them. The inaugural Transportation Showcase: Keeping Connecticut Moving—The Future of Transportation was born. We coordinated all aspects of the event from branding and venue selection to participant outreach. The event was supported by paid social and digital display campaigns, as well as earned media efforts including press release and media alert creation and distribution and pitching to secure coverage for the event.
Our efforts exceeded the original attendance goal of 175 by 20%, and on the day of, we received walk-ins looking to register and attend the event. And our earned media placements drove over two million impressions. Following a successful first year of the event with strong results, the client re-engaged our team as a partner to build on the momentum we created and bring back the event for a second year.
A sold out crowd
Example of earned media coverage promoting the event
