The Challenge
Since 1932, the University of Saint Joseph (USJ) has offered premier higher education programs from nursing to education. But being a small, private university in West Hartford, CT, there was a challenge to broaden its perception.
Since 1932, the University of Saint Joseph (USJ) has offered premier higher education programs from nursing to education. But being a small, private university in West Hartford, CT, there was a challenge to broaden its perception.
We took to promoting the university’s programs by promoting those who created them—the faculty. From new education initiatives and partnerships to faculty accomplishments, we launched an integrated brand campaign to showcase how USJ was poised to answer statewide and regional calls for workforce development, ensuring the brand was everywhere the decision-makers looked.
In just one year, the earned media team generated over 130M impressions from outlets both in and out of state, increased USJ’s share of voice in the local higher education market and positioned them as dominant force in the state’s workforce initiatives. Between the integrated brand campaign and its earned media amplification, USJ saw an uptick in applications and enrollments year-over-year.
Examples of coverage highlighting new university programs
Examples of coverage highlighting new university programs
